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About Us

Our Approach

Our success begins with a rigorous approach to property selection. We believe that the right property, acquired at the right price, is the foundation of every successful investment. Our extensive broker network provides us with exclusive off-market opportunities across metro Atlanta and the Southeast, ensuring a steady flow of potential investments.

 

However, we understand that not every multifamily asset meets our high standards. We leave no stone unturned during our due diligence process. Our team meticulously analyzes the financials, seeks opportunities to enhance operations, and thoroughly assesses the property’s structural and infrastructural integrity.

Our Mission

Our mission is simple: to increase the value of each property we acquire. We achieve this through the deployment of proven operational strategies and by creating safe, clean, and inviting living environments. If we identify the potential to achieve these objectives, we pursue the deal with unwavering determination.

Our Expertise

Crown Bay Group is selective. Our expertise lies in closing the right deals that align with our commitment to our investors. We understand the unique needs of the workforce housing segment and tailor our strategies accordingly, ensuring sustainable growth and prosperity for our investors.

Join us on our journey to unlock the full potential of multifamily real estate. At Crown Bay Group, we’re not just investors; we’re partners in your success.

OUR TEAM

The Atlanta-based team is passionate about workforce housing. We believe that our investors deserve better than average returns, and our residents deserve a management team that is attentive, professional, and detail-oriented. Our combined decades of experience work to bring this pursuit to reality.

STEVE FIRESTONE

FOUNDER & PRINCIPAL

STEVE FIRESTONE

FOUNDER & PRINCIPAL

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MICHAEL SCHMIDT

PRINCIPAL

MICHAEL SCHMIDT

PRINCIPAL

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MICHELLE FISCHER

PRESIDENT CROWN BAY MANAGEMENT

MICHELLE FISCHER

PRESIDENT
CROWN BAY MANAGEMENT

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Dion Varner

Regional Maintenance Director

Dion Varner

Regional
Maintenance Director

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OUR SERVICES

Financial Analysis

Our experts continually run the numbers, analyzing income and expenses to uncover opportunities for improving profit margins. We ensure that your investment is optimized for maximum returns.

Due Diligence

We meticulously evaluate every aspect of the property, from its physical structure to its infrastructure. This comprehensive examination helps us identify potential areas for improvement, ensuring your property is primed for growth.

Streamlined Operations

We understand that the key to sustained success in the multifamily real estate sector lies in maintaining robust occupancy rates, consistent rent collections, and optimizing operational expenses. With decades of collective experience, our seasoned team excels at achieving these critical objectives.

Proven Value Add Strategies

Drawing from years of industry experience, we deploy proven strategies to force appreciation. We tailor our approach to each property's unique needs, delivering measurable and sustainable results.

Safe, Clean, and Welcoming Environments

Creating a safe, clean, and welcoming environment for tenants and guests is the key to a thriving property. We take pride in maintaining properties that people are proud to call home or visit.

Your Success Is Our Goal

Our ultimate goal is to force property appreciation. We understand that a successful deal hinges on a meticulous approach, a commitment to excellence, and a focus on long-term growth.

Financial Analysis

We understand that successful real estate investment begins with sound financial planning. Our experts continually run the numbers, analyzing income and expenses to uncover opportunities for improving profit margins. We ensure that your investment is optimized for maximum returns.

Financial Analysis

We understand that successful real estate investment begins with sound financial planning. Our experts continually run the numbers, analyzing income and expenses to uncover opportunities for improving profit margins. We ensure that your investment is optimized for maximum returns.

Property Evaluation

Our commitment to excellence extends beyond the balance sheet. We meticulously evaluate every aspect of the property, from its physical structure to its infrastructure. This comprehensive examination helps us identify potential areas for improvement, ensuring your property is primed for growth.

Occupancy Management

Maintaining consistent occupancy and efficient rent collections are paramount to real estate success. We employ effective strategies to evaluate and optimize occupancy rates, ensuring your property generates a steady income

Proven Operational Strategies

Drawing from years of industry experience, we deploy proven operational strategies to enhance the overall value of your investment. We tailor our approach to each property's unique needs, delivering measurable and sustainable results.

Safe, Clean, and Welcoming Environments

Creating a safe, clean, and welcoming environment for tenants and guests is the key to a thriving property. We take pride in maintaining properties that people are proud to call home or visit.

Your Success Is Our Goal

Our ultimate goal is to increase the value of real estate investment. We understand that a successful deal hinges on a meticulous approach, a commitment to excellence, and a focus on long-term growth.

CONTACT US

SCHEDULE AN ADVISORY CALL

STEVE FIRESTONE

FOUNDER & PRINCIPAL

A veteran of the real estate industry on both sides of the Pond, Steve has shaped his entrepreneurial pedigree with a variety of ventures that afforded him career-long, influential relationships. He launched Crown Bay group in 2015 following nearly two decades in the real estate sector.

Getting his start in acquiring and managing a residential portfolio in London, Steve quickly shifted to real estate development at the helm of several companies seeking both commercial and residential opportunities. Further expanding his knowledge base was the opportunity to work with notable London real estate leader Graham McDonald. During this time, Steve refined his eye for a deal, sharpened his negotiation skills and carried a project from site selection and acquisition through zoning and permitting to construction and completion. Identifying and implementing asset optimization strategies has always been his focus and key to success.

In his role with Crown Bay Group, Steve oversees the pursuit and capture of value-add multifamily transactions. His relentless pursuit of above-average returns to his investor partners and a superior environment for residents continues to shape his career. Steve will tell you that relationships are the foundation of his real estate pursuits as well as a key factor in historically delivering above expectations.

Steve currently lives in Alpharetta with his wife, Anna, and their two daughters.

MICHAEL SCHMIDT

PRINCIPAL

Michael launched his real estate career over a decade ago with the world’s largest commercial real estate services and investment firm, CBRE.

Tagged with the big-name experience and an eye for value, Michael moved to Metzler Real Estate, the real estate arm of Germany’s oldest private bank, where he was intricately involved in acquiring over $1 billion of commercial real estate.

In 2019, Michael started his own real estate investment firm, Acorn Property Group, where he sought value-add opportunities within the multifamily sector. Following two successful transactions with Crown Bay Group, Michael and Steve decided to join forces.

In his role with Crown Bay, Michael seeks and evaluates potential acquisitions, ensuring that every opportunity is realistically and strategically weighed and that potential performance is accurately projected. His quest for the hidden value pushes his creative approaches to problem-solving and ensures that no opportunity is overlooked.

Michael has a bachelor’s degree in finance from the University of Georgia and a master’s degree in real estate from Georgia State University.

Michael resides in Atlanta with his wife, Hillary, along with his two children.

MICHELLE FISCHER

ASSET MANAGER, DIRECTOR CROWN BAY MANAGEMENT

Michelle has built a reputation for optimizing multifamily real estate in Atlanta and other high-growth markets throughout the Southeast. The fix is her passion. And her extensive knowledge is her toolbox to transform challenges into opportunities.

With 30 years of experience and a pedigree of over 50 multifamily properties, Michelle has managed the overall operations of thousands of housing units. She has worked hand-in-hand with senior executives and real estate investment teams touring, evaluating and performing due diligence on potential multifamily acquisitions. Michelle is equipped with a dual understanding of day-to-day operations and a refined, global insight into long-term asset performance.

As asset manager, Michelle captains her team tapping her strong leadership skills to ensure that the appropriate operational strategies are deployed with efficiency, accuracy and professionalism. She is responsible for the overall operation of every property in the Crown Bay Group portfolio ensuring policies and operations align with industry standards, government regulations and the firm’s overall mission. Her ability to ensure that property management decisions and pursuits support asset management goals and objectives, best positions each asset for success.

Michelle currently lives in Marietta, Ga.